About

Hello. I’m Yuxuan.

I’m a Singaporean art-based creative who have been lucky enough to work with some of the best-known brands in the world. I craft ideas that resonate across cultures and platforms — from supporting social change in Saudi Arabia to selling tomato ketchup in India. My work has been recognised at major international award shows including Cannes Lions, D&AD, LIA and The One Show.

Say hi at LinkedIn

Experience

Grey Group / Singapore
Present / Associate Creative Director

VML / Singapore
2022 – 2024 / Senior Art Director

Publicis Groupe / Singapore
PG ONE (P&G Regional)
2021 – 2022 / Art Director

Grey Group / Singapore
WPP Team Beacon (Panadol Global)
WPP Team Amplify (Bose Regional)
2019 – 2021 / Art Director
2017 – 2019 / Junior Art Director

Freelance
2015 – 2016 / Designer

Press

AdNews, adobo Magazine, Branding in Asia,
Business Insider, Campaign Asia,
Campaign Brief Asia, Le Figaro,
Little Black Book, Mumbrella, yahoo!
and many more

Awards & Accolades

Cannes Lions
1 x Shortlist in Social & Influencer > Excellence in Social & Influencer
1 x Shortlist in Social & Influencer > Culture & Context
1 x Shortlist in Brand Experience & Activation

London International Awards (LIA)
1 x Bronze in Creative Strategy > Cultural Insight

D&AD Awards
1 x Shortlist in Impact

The One Show
1 x Merit in Social Media for Good

New York Festivals
1 x Silver in Digital/ Mobile
1 x Bronze in Digital/ Mobile
1 x Finalist in Social/Environmental Good

Epica Awards
1 x Gold in PR (Health & Beauty)
1 x Silver in Social Networks
1 x Silver in Corporate Image
1 x Silver in Cultural Insights

Spikes Asia
1 x Bronze in Social Engagement & Influencer Marketing
2 x Shortlist in Culture & Context

Effie Awards Singapore
1 x Silver
3 x Finalist

MAD STARS
1 x Silver in Diverse Insights
1 x Silver in Sustainable Development Goals
1 x Silver in Design
1 x Bronze in Direct
2 x Bronze in PR
2 x Crystal in Social and Influencer
2 x Crystal in PR
1 x Crystal in Sustainable Development Goals
1 x Crystal in PIVOT
1 x Finalist in Diverse Insights
1 x Finalist in Social and Influencer
1 x Finalist in Mobile

Creative Circle Awards (Gong)
1 x Gold in Social and Influencer
1 x Silver in Direct
1 x Silver in PR
1 x Silver in Design (Brand Identity Design)
1 x Silver in Design (Design Craft: Illustration)

Campaign Brief The Work
2 x Acceptance in PR
2 x Acceptance in Social Media
1 x Acceptance in Miscellaneous
2 x Acceptance in Culture - Local Culture + Insights
1 x Acceptance in Work for Good

ADFEST
1 x Finalist in Digital & Social

Kyoorius Creative Awards
1 x Baby Elephant in Digital and Social Media
1 x Baby Elephant in Experience and Activation
1 x First List in Direct
1 x First List in Experience and Activation
1 x First List in Commerce

Gerety Awards
1 x Shortlist in Work for Good Cut - PR
1 x Shortlist in Work for Good Cut - Digital

PHNX Awards
1 x Bronze in Strategy and Technique PR
1 x Bronze in Social and Influencers Campaigns

Caples Awards
1 x Shortlist in PR
1 x Shortlist in Social and Influencer

Cannes Lions The Brief
1 x Shortlist

Greek Visual Communication Design Awards
1 x Award in General Illustration
1 x Merit in Illustration - Digital Applications
1 x Merit in Digital Applications

MARKies Awards
1 x Bronze in Most Creative – Launch/ Re-Launch

Marketing Excellence Awards
1 x Silver in Excellence in TV / Video Advertising

Kantar Creative Effectiveness Awards
Top 20 Most Effective Ads of 2020

RMIT School of Media and Communication Award
Overall top student in programme